About Us

Welcome to Familia, where tradition meets innovation. Proudly made in LA, we are dedicated to bringing you authentic flavors that date back centuries. Our inspiration comes from ancient Aztec techniques, particularly the use of nixtamal. This time-honored process enhances the taste and nutritional value of our tortillas, setting us apart in the culinary world.

At Familia, we take pride in our ingredients. We use premium beef tallow, a staple in traditional Mexican cooking, to create rich and hearty dishes. Our commitment to quality is evident in every bite, where you can truly taste the difference. We are not just about food; we are about creating a community around shared experiences and rich cultural traditions.

We started our journey long before food trends took center stage in 2023. As pioneers in our craft, we prioritize authenticity and sustainability, embodying the values that resonate with our local and global customers. Our mission is to honor the past while serving delicious meals for the future.

Join us at Familia as we celebrate the rich tapestry of flavors and stories that bring us all together. Whether you’re a local or just visiting, we invite you to taste our creations and become part of our ever-growing family. Embrace the tradition, savor the flavors, and enjoy the experience that is uniquely Familia.

Our journey began at Mama Anita’s kitchen. As children, we were always surrounded by her cooking, fondly remembering trips to the local tortilla shop to get fresh tortillas and helping her cook in the sweltering kitchen. This is where our love for food was born. We always knew food would play a significant role in our lives, though we weren't sure how until much later.

That's when "Hola Mija" was born—a brand inspired by our love for traditional flavors and our passion for creating better tortilla chips. Unable to find tortilla chips in the grocery store that were made without seed oils and with quality salt, we decided to create our own. We source the best ingredients in Southern California to make our chips.

Our goal is to provide a healthier option for everyone, with a special emphasis on the Latino community. Just like Abuelita would say after a long day of playing, "¡Vengan a comer!" (come and eat!).

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